Direct Line is a fantastic success story. Direct Line started
from scratch in the UK in April 1985 with a single product
- car insurance, and just one way for their customers to buy
- over the telephone.
Today they have over five million customers and a broad
range of products and services. Direct Line do business
over the phone and on the Internet, and they also do it
internationally, with businesses in Germany, Italy and Spain.
The secret of their success is great products and services,
competitive pricing, outstanding customer service and a
real belief in our employees.
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